Téléchargez la documentation Alteryx pour Retail Marketeers
Key Challenges for Retailers
- Data overload: Getting a single, consistent view of the customer across multiple channels is critical to making the right marketing decisions, but collecting, blending, and analyzing the ever-increasing volume of data and disparate data types is time-consuming and expensive.
- Limited analytical resources: Keeping up with fast changing market trends and customer demands requires assimilating and analyzing customer information at lightning-fast speed, but IT resources to gain the required insights are often back-logged.
- Budget constraints: Micro-targeting customers with personalized messages to keep up with customer expectations can be expensive, yet marketing budgets are not increasing in lockstep.