About

 

Data and analytics consultancy allow our clients to quantify the business potential of their offering. A better understanding of their clients and sales channels makes it possible for them to optimise marketing actions and boost their sales.

Since 1990, the geomarketing capabilities of SIRIUS Insight help clients to obtain a better understanding of their local markets and to optimise their network of points of sale. SIRIUS Insight continuously provides its clients with unique and innovative solutions that enable them to take well informed decisions towards the optimisation of sales channels and marketing.

What is the area of influence of a point of sale and what is the distance travelled by my customers?

Where can I obtain the highest ROI?

Which points of sale perform higher or lower than their market potential?


What is the available budget of my target group for my offering?

Where are my competitors and which impact do they have on my points of sale?

Which is the best configuration of the sales network to attain the strategic objectives?


 

Products

Mosaic Belgium

Mosaic Belgium offers a detailed view of sociodemographic characteristics of the Belgian households, their way of living, their living standard and where they can be found.

Alteryx

The leading platform for self-service data analytics.

Touch Point Insights

Find out how to combine information about the performance of points of sale and socioeconomic data of the population in an interactive dashboard.

Services

Find out more about our services that enable our clients to quantify their business potential. A better understanding of their clients and sales channels makes it possible for them to optimise marketing actions and boost their sales.

Movie: what is an optimal point of sale network?