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The must-do analyses for your loyalty cards

Analysis of this data and usage in analytical models makes it possible to improve your customer knowledge and is a real gold mine when it comes to segmenting and targeting your customers, and even predicting their next purchases.

Belgian consumers and their purchasing habits

We were recently asked to provide more information on Belgian consumers and their purchasing habits. What does the Belgian consumer look like and what drives him? What opportunities does this offer retailers?

Evaluate the performance of a churn model (part 3)

We are now going to evaluate the performance of this model on an independent validation set to verify that our model can safely be applied on unknown data.

A day in the life of a profiler

Knowing your customers better so that you can attract new ones: that's the essence of customer profiling. Customer profiling is a technique widely used in (geo)marketing, making it possible to precisely target the customers and prospects of most interest to your business.

Learn to build a predictive model to track churn with Alteryx (part 2)

Learn to build a predictive model to track churn with Alteryx (part 2) In our previous article we prepared our data so that we can use it in a predictive model meant to estimate the risk of churn. To this aim we did some data cleansing and standardisation of categorical and numeric variables. In this article we test a predictive model that is available in Alteryx Designer: a random forest. A random forest combines hundreds or thousands of decision trees. Each decision tree is built on a random subset of the observations, considering a limited number of the features. This Continue Reading

Learn how to estimate the risk of churn in a customer database with Alteryx (part1)

This model will estimate the risk of churn of telco customers and can be used to set up a retainment policy. Furthermore, we will do it together.