SIRIUS Insight has a large portfolio of up-to-date data on households throughout Belgium. Grouped together in the form of thematic databases or organised according to types of consumers, this data is geolocated at different geographical scales. It makes it possible to perform fine analyses while respecting privacy.
Covering a large number of sectors of activity, the data is divided into different thematic groups.
Age groups, family composition, population volumes, etc.
Income, spending on food, fashion, appliances, leisure, transport, etc.
Professional background of households, local employment, etc.
Mobility, media, online shopping, stores, brands, financial products, food, etc.
In collaboration with its partners, SIRIUS Insight also offers data concerning traffic, footfall in commercial areas and location of points of sale.
Compiled according to international standards, Dividuals® divides households into groups of consumers with similar characteristics and behaviours. Dividuals® contains socio-demographic and socio-economic data on Belgian households, as well as data concerning their media preferences and their purchasing and consumption habits.
SIRIUS Insight continuously updates all the data as it evolves. With Dividuals®, you can be sure that you have the most up-to-date data on all relevant parameters of Belgian households, with a geolocated accuracy down to the level of individual street segments.
SIRIUS Insight offers you the ability to purchase a license for reliable data to be used internally within your business to perform your own analyses. SIRIUS Insight will support you in this process.