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Automotive

My issues?

  • Transformation of consumer habits in terms of mobility and buying
  • Electrification of vehicles

Impact

  • Falling need for mechanical after-sales services, growing need for technological services

My challenges

  • How to adjust your network of dealerships to meet the new needs?
  • How many dealerships? Where? For sales? For after-sales service?
  • How to retain customers?

Our solutions!

  • Optimal network of dealerships
  • Quantification of the impact of closure, opening or relocation of a dealership
  • Determination of market potential, commercial objectives
  • Sectorisations – prospecting areas with similar potential
  • Predictive analyses in terms of loyalty and next purchase
  • Characterisation of prospects
  • Segmenting communication and personalising messages
  • Enrichment of data and provision of geolocated data

How did we help them?

NISSAN

“In 2016 we have chosen SIRIUS Insight to perform a geomarketing study in order to provide us with a blue print of the optimal dealer network in Belgium and Luxemburg to contribute to the strategic growth of Nissan over the years to come.
SIRIUS Insight is a very professional and pleasant partner to work with. We have worked together in a structured process of clear milestones and deliverables. SIRIUS Insight was able to meet the deadlines and flexibility we expected. With sufficient feedback meetings we have been able to come to a service and product which met our expectations.
We can strongly recommend the cooperation with SIRIUS Insight as a professional and skilled partner.”


Mischa Cohenno
Director DND & CQ
Nissan Benelux

D’Ieteren

« With precise knowledge of our data and the automotive sector, SIRIUS Insight is a reliable and flexible partner for over 15 years.
Their analytical capabilities and their geomarketing expertise provide us with crucial insights. These enable us to answer strategic questions and take optimal and profitable decisions.”


Peter de Preter
Market Research & Business Insight Manager
D’Ieteren Auto

Modis

“The collaboration with SIRIUS Insight allowed us to identify the forces and weaknesses of our dealer network.
Their work helped us to objectify commercial objectives, to locate the market potential and to identify overlapping prospection areas.
With these objectively calculated elements, we had everything in hand to coordinate with the various partners.”


Arnaud Dresse
CEO
Modis (Moorkens distribution)

Want to know more?

Lead qualification
How much of an impact does a new competitor have on your shop? Disappointing sales numbers… how do you tackle them? Store openings: how to choose the best location?

Interested? Contact us!

About

SIRIUS Insight is a Belgian consultancy company specialising in geomarketing strategy. Its expertise is based on highly reliable consumer and market data and on methods incorporating artificial intelligence. SIRIUS Insight offers clear and precise answers to crucial questions about market positioning, location and marketing campaigns.


SIRIUS Insight 2021
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SIRIUS Insight

Avenue Alexander Fleming, 10
1348 Louvain-la-Neuve

VAT: BE0440647343

+32 (0)10 46 46 46
info@siriusinsight.be

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