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Mutual Associations

My issues?

  • Digitalisation of services offered by mutual societies
  • Mergers of local mutual societies with regional mutual societies

Impact

  • Adjusting the network of branches

My challenges

  • Ensuring good coverage and proximity services while rationalising the number of branches
  • Adapting prospecting activities
    • Which channels should we use to reach our target audience?
    • What issues is it sensitive to?
  • Ensuring affiliate loyalty

Our solutions!

  • Optimal network of branches
  • Profiling of customers
  • Segmenting communication and personalising the messages/products and services offered
  • Identification of affiliates who are at risk of leaving you
  • Enrichment of data and provision of geolocated data

How did we help them?

Partenamut

“It has been a true pleasure to work on this project with SIRIUS Insight. Their quick understanding of our business values, objectives and constraints immediately created great mutual trust and respect in a partnering relation. Their impressive expertise and tools added tremendous value on our internal knowledge. Displaying flexibility and customer orientation, they did what it took to answer our requests fully and, yes, we end up with a serious insight to help building the future of our distribution network and our multichannel strategy.”


Patrick Meilleur
Directeur Distribution, e-Business et Services Clients
Partenamut

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About

SIRIUS Insight is a Belgian consultancy company specialising in geomarketing strategy. Its expertise is based on highly reliable consumer and market data and on methods incorporating artificial intelligence. SIRIUS Insight offers clear and precise answers to crucial questions about market positioning, location and marketing campaigns.


SIRIUS Insight 2021
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SIRIUS Insight

Avenue Alexander Fleming, 10
1348 Louvain-la-Neuve

VAT: BE0440647343

+32 (0)10 46 46 46
info@siriusinsight.be

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