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Banks & Insurance Companies

My issues?

Digitalisation of services

  • Online account and policy management
  • Subscription to financial products and insurances

Impact

  • Transformation of the network of branches
  • Offering the right products for each customer

My new environment

New players in the market, new means of payment, changes in users’ needs, services offered by apps, integration/link with third-party services, reduced margins.

My challenges

  • Ensuring customer loyalty
  • Adaptation of products and services
  • Maintaining the profitability of my services

Our solutions!

  • Performance audit
  • Optimal network of branches
  • Characterisation of prospects
  • Identification of customers who are at risk of leaving you
  • Customer profiling and customer knowledge
    • Lifestyles
    • Media
  • Knowledge of the branches’ local populations
  • Segmenting communication and personalising messages
  • Enrichment data (market, consumer, etc.)

How did we help them?

ing

“In 2015, SIRIUS Insight supported us in our study towards
the determination of our optimal branch network.
We have experienced SIRIUS Insight in this, as a business partner that has all the right expertise to do the advanced analytics and to deliver the data we need.
Their professionalism, involvement and flexibility in the project, ensured that we have achieved all our objectives successfully and in time. I therefore look back with pleasure on our collaboration and hope to continue this experience in future projects.”


Bas Heemskerk
Human Channels – Face Change
ING Belgium

Want to know more?

Lead qualification
Online buying by Belgian households

Interested? Contact us!

About

SIRIUS Insight is a Belgian consultancy company specialising in geomarketing strategy. Its expertise is based on highly reliable consumer and market data and on methods incorporating artificial intelligence. SIRIUS Insight offers clear and precise answers to crucial questions about market positioning, location and marketing campaigns.


SIRIUS Insight 2021
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SIRIUS Insight

Avenue Alexander Fleming, 10
1348 Louvain-la-Neuve

VAT: BE0440647343

+32 (0)10 46 46 46
info@siriusinsight.be

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