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Retail

My issues?

  • Retail is changing

Impact

  • Increased online shopping
  • Proven importance of physical stores
  • Change in customer behaviours

My challenges

  • How to develop the store network? Where to open, close or relocate?
  • What store formats to develop?
  • What offer to present in the different stores?
  • How to reach consumers with the right offers?

Our solutions!

  • Performance audit on the network of stores
  • Forecast report for a location
  • Development plan for the network of points of sale
  • Profiling/knowledge of local customers and consumers
    • Lifestyles
    • Inclinations towards brands, products or types of products
    • Media
  • Analysis of competitive pressure
  • Characterisation of prospects
  • Geolocated consumer and market data

How did we help them?

carrefour

"In order to maintain our market share, we need to increase the operational efficiency of Carrefour.
Determining the competitive pressure allows us to have a better understanding of our market, the behaviour of consumers and the strategy of competitors."


Ingmar Peeters
Geomarketing Intelligence Manager
Carrefour

induscabel

“The analysis and profiling have provided us with a better knowledge of our customers.
We now know who they are, where they come from, what their interests and preferences are. We even know which media channels to activate to reach our target group.
Precious insights that have been used to adapt the positioning and the marketing strategy of Induscabel.”


Isabel Pozy
Sales and Marketing Director
Induscabel

Want to know more?

Browse our Blog
The diagnosis for your points of sale after COVID-19
The essential analyses to carry out with your loyalty cards
A day in the life of a profiler
How to detect the risk of disloyalty among your customers
Online buying by Belgian households

Interested? Contact us!

About

SIRIUS Insight is a Belgian consultancy company specialising in geomarketing strategy. Its expertise is based on highly reliable consumer and market data and on methods incorporating artificial intelligence. SIRIUS Insight offers clear and precise answers to crucial questions about market positioning, location and marketing campaigns.


SIRIUS Insight 2021
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SIRIUS Insight

Rue André Dumont, 7
1435 Mont-Saint-Guibert

VAT: BE0440647343

+32 (0)10 46 46 46
info@siriusinsight.be

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