"In order to maintain our market share, we need to increase the operational efficiency of Carrefour.
Determining the competitive pressure allows us to have a better understanding of our market, the behaviour of consumers and the strategy of competitors."
Ingmar Peeters
Geomarketing Intelligence Manager
Carrefour
“The analysis and profiling have provided us with a better knowledge of our customers.
We now know who they are, where they come from, what their interests and preferences are. We even know which media channels to activate to reach our target group.
Precious insights that have been used to adapt the positioning and the marketing strategy of Induscabel.”
Isabel Pozy
Sales and Marketing Director
Induscabel
