"In order to maintain our market share, we need to increase the operational efficiency of Carrefour.
Determining the competitive pressure allows us to have a better understanding of our market, the behaviour of consumers and the strategy of competitors."
Geomarketing Intelligence Manager
“The analysis and profiling have provided us with a better knowledge of our customers.
We now know who they are, where they come from, what their interests and preferences are. We even know which media channels to activate to reach our target group.
Precious insights that have been used to adapt the positioning and the marketing strategy of Induscabel.”
Sales and Marketing Director
SIRIUS Insight accompanied us step by step in our strategic thinking. Through an exciting story, we discovered our potential, our target group and the market opportunities. The cooperation is particularly interesting and pleasant.
Bram te Riele
Head department Retail