Strategic geomarketing

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

How to obtain precise answers to my strategic questions?

Strategic geomarketing makes it possible to obtain precise answers to strategic questions about a retail network, the location of points of sale and customers’ consumption habits.

How?

By cross-referencing my customer/product data with socio-economic and socio-demographic data, analysed by intelligent predictive models, selected according to my sector of activity.

If I have data?

I have a large amount of data concerning my customers, products and points of sale. This data is dispersed in customer databases, sales data, on my social networks, etc.

If I don’t have any data?

SIRIUS Insight has a large quantity of data on Belgian consumers. Dividuals®, socio-demographic, socio-economic and household spending data, as well as data on the buying and consumption habits of all Belgian households.

Use reliable consumer and market data?
I choose SIRIUS Insight data

SIRIUS Insight works in four steps

Identification of your request
Selection of data and the appropriate predictive model according to your request and your sector
Analysis of results and estimations
Reliable recommendations that provide real answers to your questions

Determine my ideal retail network?

Manage my target groups better?

Our predictive models

Our predictive models are robust and sustainable. Designed by sector of activity, they draw on artificial intelligence and Big Data techniques. They are configured according to the specific profile of your business.