Dividuals® allows you to identify, locate, quantify and understand your target groups. Based on an advanced segmentation system, you can define the ideal location of your future point of sale with street section precision.
Starting from your existing customers, you can identify similar potential customers (lookalikes). You will then be able to see exactly where these potential customers are concentrated across the entire country, and consider future locations for expanding your network. This will give you precise coverage of the market, without your different branches cannibalising each other.
Dividuals® gives you the ability to monitor, analyse and anticipate market developments and trends. You can estimate more clearly the potential of a location, optimise the performance of your points of sale and analyse the competition.
Want to see Dividuals® in action? Ask for a demonstration!
