Dividuals® allows you to identify, locate, quantify and understand your target groups. This gives you factual data so that you can, for example, define your personas and adjust the messages and channels to which they are sensitive. For example, you can find out the habits of your targets in terms of mobility, purchasing behaviour, their preferences in terms of buying online or at a physical point of sale, the brands that they prefer, and so on. Without forgetting, of course, the more traditional criteria, such as age, income bracket, etc.
By cross-referencing this data with the customer data that you already have, you can refine customer profiles and identify “lookalike” prospects, but also target your communication efforts more effectively. And since people’s habits can change over time, Dividuals® allows you to monitor trends so that you can refine and update your messages and campaigns.
Since they are directly inspired by the characteristics of your different target groups, your campaigns are always relevant and precisely targeted. Every euro invested is therefore optimised, and you increase your lead generation and conversions.
Dividuals® has been designed to respect the privacy of consumers. This solution complies rigorously with the requirements of the General Data Protection Regulation (GDPR) and does not depend on third-party cookies. Therefore, any future disappearance of such cookies will not cause you any problems.
Want to see Dividuals® in action? Ask for a demonstration!