19 May 2020
Managing a point of sale network is a dynamic and continuous project, requiring a careful eye to be kept on numerous aspects.
This year’s economic crisis will strengthen the need for profitability, or even restructuring. Recurring questions such as “Where can we open new stores? Where can we increase our market share?” are gradually giving way to thoughts about rationalisation: “What is the impact of a store closure or relocation? How can we maintain good market coverage with fewer points of sale?”.
