18 January 2023
Profile, quantify and locate your customers accurately and in compliance with the GDPR by using Dividuals®, SIRIUS Insight’s advanced segmentation of Belgian consumers.
To take the necessary step back and understand how consumers behave, SIRIUS Insight offers you Dividuals®, an advanced segmentation system that is representative of all Belgian households. With it, you can cross-reference the data collected from your card customers in order to find out which categories of consumers they belong to, and finally lift the veil on information that was previously impossible for you to guess. Not only will you learn more about your customers, but you will also be able to recruit new ones and improve the way you approach them.
