9 November 2022
You’ve got all your ducks in a row and a shop that’s doing well. But you’re worried about a new competitor nearby. Admittedly, competitive pressure is always there, and it’s definitely something to keep in mind. Because no matter how you look at it, a competitor in the same location is going to want to attract some of your sales and customer potential.
But don’t panic just yet, because a direct competitor can also give you a turnover boost: after all, a competitor generates traffic. In other words, a competitor has many faces, and not every competitor is actually competitive. Another benefit is that competition keeps you on your toes. And remember, competitors are proof of the existing market potential.
