The must-do analyses for your loyalty cards

9 March 2020

When looking for data to personalise their offer and communication according to their customers’ needs, many companies set up loyalty card systems. This is an excellent way of harvesting detailed data, which also provides a benefit to customers in the form of points, discounts or other gifts. Analysis of this data and usage in analytical models makes it possible to improve your customer knowledge and is a real gold mine when it comes to segmenting and targeting your customers, and even predicting their next purchases.

In this article you will learn about the different analyses that you can perform based on your loyalty cards, and pick up some valuable tips for improving the quality of those analyses.

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